Be realistic when choosing your keywords. Never expect a high ranking for one word keywords!
Before you start your website design, put yourself in your customer's shoes. You must think long and hard on what keywords people are likely to use to find your website. There are simply too many sites on the Internet for a one word search to be effective. It's practically impossible to create a one word search that is targeted to your specific website. Remember that choosing single keywords usually return the least targeted leads. Some keywords are going to be much more competitive than others. The easiest road to success is choosing and targeting popular keywords that your competitors have overlooked. Target "multi-word phrases" that give you the "highest quality leads". When choosing "longer phrases / long tail keywords", there is a much higher likelihood that you have focused in on exactly the right prospects.
Online Promotions & Graphix design your website with the Search Engines in mind to ensure that your content naturally utilises the correct keyword phrases to provide visitors with valuable content for the keywords they are entering into the search engines. We provide "cost-effective" responsive website design while providing the highest quality solutions & services to our clients.
It's the difference between attracting actual buyers versus window shoppers!