Choosing Keywords Efficiently

responsive website design, mobile application development

Keyword Research | Choosing Keywords Efficiently

Be realistic when choosing your keywords.
Never expect a high ranking for one word keywords!

Before you start your website design, put yourself in your customer's shoes. You must think long and hard on what keywords people are likely to use to find your website.

There are simply too many sites on the Internet for a one word search to be effective. It's practically impossible to create a one word search that is targeted to your specific website. Remember that choosing single keywords usually return the least targeted leads.

Some keywords are going to be much more competitive than others. The easiest road to success is choosing and targeting popular keywords that your competitors have overlooked. Target "multi-word phrases" that give you the "highest quality leads". When choosing "longer phrases / long tail keywords", there is a much higher likelihood that you have focused in on exactly the right prospects.

It's the difference between attracting actual buyers versus window shoppers!

Online Promotions & Graphix design your website with the Search Engines in mind to ensure that your content naturally utilises the correct keyword phrases to provide visitors with valuable content for the keywords they are entering into the search engines. We provide "cost-effective" responsive website design while providing the highest quality solutions & services to our clients.

Choosing your Keywords

  • When choosing your keywords, brainstorm on what general words apply to your industry and list them all out on paper.
  • What search phrases / keywords are your competitors targeting? Conduct a search for a few of them on a major search engine and then travel to the sites you find in that search.
  • View the keyword metatags in HTML source code for the page. Write down the keywords used in the keyword metatags and any you see on the visible page.
  • From their keyword metatags you'll quickly find a variety of words you hadn't considered before.
  • Organize and focus your keywords into short phrases.
  • For YOUR website design, make sure you only write down words and phrases from the keyword metatags that specifically apply to YOUR business. You don't want to waste time choosing keywords that will not bring you high quality leads!

Any Questions? Click here to contact us!

Good research is the foundation of good content writing!

Make sure the information presented in webpages is high quality, accurate, current and does not contradict your companys existing messaging.

Website pages with good marketing copy must also contain the important "keywords" that are going to increase your search ranking, bringing more visitors to your site. You must determine the most important "keywords" for each and every page of your website's content.

Take your complicated idea and turn it into easily digestible and accessible webpages that please your readers and convert readers into buying customers...

We develop high quality web sites that look good and catch your eye!

To catch your attention, your site needs to be beautiful and simple. HTML5 is a universal language for building creative, attractive, engaging content that runs across desktop, smartphones and tablets. The technologies are essential, but they are as essential as they are invisible. HTML5 provides faster load times, smoother animations and audio-video multimedia capabilities.

Online Promotions & Graphix create fast, interactive and stunning HTML websites that feature all those clever effects on Flash websites using HTML5, CSS3 and Javascript libraries such as jQuery...

Web Content Management Systems (WCMS)

The WordPress, Joomla and Drupal WCMS allow the website owner to edit and manage content via a web browser.

A web content management system (WCMS) is a computer application for publishing, editing, organising and maintaining the content of a web site.

The websites web content management system enables a editor to manage content via a web browser and approve content to be published in a live environment. This interaction is controlled through security, workflow and audit trails and is stored and tracked in a database.

Popular open source web content management system (WCMS) include WordPress, Joomla and Drupal.

Mobile application development

Mobile apps that truly stand out!

People work, communicate and entertain themselves with the mobile phone in their pocket. Smart businesses seek out ways to captivate, empower and connect people whenever and wherever they go to create a seamless experience across digital and physical environments.

Our cross platform mobile application development services help you build & design & deploy your mobile application. We set up the back end including servers, databases, APIs and storage solutions and sign up for platform accounts at the app marketplaces.

Online Promotions & Graphix develop your mobile application using the jQuery mobile framework which is a cross platform mobile application providing an "application-like" experience within a Web browser for all popular smartphone and tablet platforms.

Instead of writing a unique application for each mobile device (iOS, BB, Android, Windows Phone), jQuery mobile is a single application that is converted to most popular smartphone platforms.

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