Website Development
Description Metatags | Meta Description

meta descriptions, website development, description metatags

meta descriptions, website development, description metatags

The Meta Description is used as the website description displayed in the search result pages (SERPs) of many search engines & directories.

Description metatags must provide a concise explanation of each web page's content. The meta description in the website development must be written in such a way, using the pages most important "search phrases", that it will entice people to click on the link and visit your page.

Keywords in the description metatags are given some weight with most search engines, Facebook and Google+. The description placed within the Description metatags are often used as part of the descriptive information for your pages when Google shows "extended sitelinks" for your site.

The description metatags are often displayed on search engine results pages, so it can affect click-through rates. The keywords and phrases you use in your meta description tag will not affect your page's ranking in the search engines, but your description tag in your page development my be used in your overall SEO and marketing campaigns. If no description metatags are inserted in the page design, the search engines will often use the first words that appear on the page as the description that appears on search results pages.

The meta description tag allows you to give a more meaningful description in the page development for listings than might be displayed if the search engine was unable to automatically create its own based on the page content. Most engines will index approximately 155 characters (including spaces) in the meta description tag.

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Keyword research is a critical component to a solid and rounded SEO strategy!

"Keyword" quite simply implies a single word, which is rarely the strategy that is employed when doing keyword research and selection for PPC and SEO campaigns. The keywords that you use must be words or phrases that will enable your website to have top SEO rankings delivering qualified traffic. Knowing which specific keywords people use to find your product or information about your services makes it easier for them to find you.

Keywords are what we type in when we are searching for products, services and answers on the search engines. People are looking for information, products and services online everyday. Search engines are the first place they choose to find the information they are interested in. Keyword research is one of the most important activities in initial website development and search engine marketing...

Unique, high quality in-depth content always pleases the search engines.

Although the most important words on your webpage are the title and the description, the website page content must also contain the important "keywords" for each product or service on each individual page.

High quality content will ensure that keywords appear in the right density. Poor quality content gets low search engine rankings, resulting in the webpage not being visable to a large number of potential customers.

Before writing copy for your website, you must determine the most relevant keywords for each and every page of your website's content...


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