Start Pay Per Click Advertising today, get traffic today!
To remain competitive, brands must capitalise on the most effective search engine advertising channels. This means tapping into Pay Per Click services! Advertisers place bids for specific search terms, then, when a searcher clicks on an advertiser's ad, the advertiser is charged according to the amount he or she bid for that search term. Google AdWords & the Yahoo! | Bing Network (Microsoft Advertising) afford advertisers a high degree of control over their advertising campaigns & Pay Per Click services and the ability to easily measure the outcomes of those campaigns. Because all the advertisers with which you compete also have the same ability to measure and control their activities, PPC advertising campaigns require active monitoring and PPC campaign management.
A major advantage of Pay Per Click advertising is the control over the conditions that trigger the display of the ad. You pay only when someone visits your site. Your advertising campaigns should use effective cost management and keyword management strategies to get the best return on investment (ROI). Pay Per Click is used initially while optimising the website because you attract traffic as soon as the ad is put up. After the site is optimised (up to 3 months), PPC advertising campaigns would only cover those "compeditive" keywords that you would not optimise pages for, for obvious reasons. For the targeted, non-compeditive keywords, a top position in the organics results is obtained with good SE optimisation.
The search engine landscape today Cluttered, Complex & ultra Competitive!
A Pay Per Click campaign is a dynamic strategic process and needs to be closely monitored and managed to ensure maximum ROI. Pay Per Click Campaign Management ensures that the best results are delivered and a regular schedule of performance reviews is implemented and adjustments made as needed.
Measurement and analysis will identify weaknesses and highlight opportunities to improve overall performance of PPC advertising campaigns.
Pay Per Click campaign management ensures your return on investment (ROI) is maximized through effective cost management and keyword management strategies. Also, each engine has a different billing plan, and it's important to understand each SE's billing practices. The marketing decision to use Pay Per Click advertising for a "given keyword" should be based on your competition and the cost of competing. The wording and keyword phrases used in the ads must be carefully selected and phrases created must say something that will jump out at the reader. Keyword selection for PPC advertising campaigns differs very little from the strategy that's used for SEO.
The PPC market place is currently dominated by Google AdWords & Yahoo! | Bing Network!
Google AdWords & the Yahoo! | Bing Network control the vast majority of English language PPC searches on the Internet today. The most significant difference between Google AdWords and the Yahoo! | Bing Network is in the method by which advertisers are charged for clicks as well as the method that each service ranks sponsored listings.
Google AdWords results are displayed on the Google search engine portal and other services. AdWords allows pay per click advertisers to configure distribution options for each ad campaign. AdWords offers a built-in system for organizing keyword campaigns. Each advertiser's AdWords account can include multiple campaigns, where various distribution options can be set & each campaign consists of one or more ad groups, which control keywords and bids, as well as one or more ads. AdWords uses a hybrid formula that combines the advertiser's bid prices with the click-through rate for their ads. If an advertiser's ad is clicked twice as often as a competitor's, they will be able to outrank that competitor with only half the bid. Google offers contextual advertising services through which advertisers can choose whether or not to distribute their ads through the Google AdSense network. The Google AdSense network comprises millions of individual Websites, news sites, and content portals.
The Yahoo! | Bing Network provides pay per click advertising services on Bing and Yahoo! MSN, Windows Live, Xbox and Skype. The Yahoo! | Bing Network is based on a pay per click pricing model. You set your bid or the maximum amount you're willing to pay each time your ad is clicked. The Yahoo! | Bing Network uses both the maximum amount an advertiser is willing to pay per click on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement. The Yahoo! | Bing Network allows you to control how much you spend. You can specify a daily spending limit for your overall account, as well as for each individual campaign, to help you manage within your budget.
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