Pay Per Click Market Place | PPC Advertising Campaigns
Google AdWords & Microsoft Advertising

Pay Per Click market place, Pay Per Click advertising

Pay Per Click market place, Pay Per Click advertising

The Pay Per Click market place is currently dominated by the Google AdWords & Microsoft Advertising.

Google AdWords & Microsoft Advertising control the vast majority of English language PPC searches on the Internet today.

The most significant difference between Google AdWords and Microsoft Advertising is in the method by which advertisers are charged for clicks as well as the method that each service ranks sponsored listings.

Google AdWords PPC results are displayed on the Google search engine portal and other services.
Google AdWords allows pay per click advertisers to configure distribution options for each ad campaign. 

Google AdWords offers a built-in system for organizing keyword campaigns. Each PPC advertiser's Google AdWords account can include multiple campaigns, where various distribution options can be set & each campaign consists of one or more ad groups, which control keywords and bids, as well as one or more ads.

Google AdWords uses a hybrid formula that combines the advertiser's bid prices with the click-through rate for their ads. If an advertiser's ad is clicked twice as often as a competitor's, they will be able to outrank that competitor with only half the bid.

Google offers contextual advertising services through which advertisers can choose whether or not to distribute their ads through the Google AdSense network. The Google AdSense network comprises millions of individual Websites, news sites, and content portals.

Microsoft Advertising provides pay per click advertising services on Bing and Yahoo! MSN, Windows Live, Xbox and Skype.

Microsoft Advertising is based on a pay per click pricing model. You set your bid or the maximum amount you're willing to pay each time your ad is clicked.

Microsoft Advertising adCenter uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown.

This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.

Microsoft Advertising allows you to control how much you spend.
You can specify a daily spending limit for your overall account, as well as for each individual campaign, to help you manage within your budget.

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Pay Per Click Campaign Management is essential & can pay dividends in brand advertising & conversions.

Measurement and analysis will identify weaknesses and highlight opportunities to improve overall Google AdWords & Microsoft Advertising performance. Online Promotions & Graphix carefully structure your account. Each campaign with multiple ad groups to target specific clusters of keywords and landing pages that are specific to that ad group.

Mobile targeting and computer only targeting are separated and the marketing decision to use a "given keyword" is based on your competition and the cost of competing...

Google AdWords,

Start Pay Per Click Advertising today, get traffic today!

Pay Per Click gives website owners an opportunity to put up ads for relevant products and services. Advertisers place bids for specific search terms, then, when a searcher clicks on an advertiser's ad, the advertiser is charged according to the amount he or she bid for that search term. Advertising in this way allows you to connect with customers at the moment they are searching for a product or service.

Google AdWords & Microsoft Advertising afford advertisers a high degree of control over their PPC advertising campaigns and the ability to easily measure the outcomes of those campaigns...

Leverage the power of the internet to grow your business using strategies that are measurable, sustainable and focused on Return on Investment.

We adopt a variety of Online Marketing Strategies depending on your industry and needs and your marketing strategy should be a blended strategy utilising Search Engine Optimisation, Social Media Marketing and Google AdWords & Microsoft Advertising.

Search engine marketing should deliver a good overall outcome with better conversion rates and higher profits. Our search engine marketing strategies include all the critical elements needed to generate, improve and maintain your website's rankings.

Google Analytics has AdWords integrations for mobile and display campaigns.

Google Analytics imports your AdWords data to gain deeper insights into how your ads and campaigns are performing with everything you want to know about your Internet traffic.

Online Promotions & Gpaphix install Google Analytics tracking & reporting software, a free web analytics service that provides statistics and analytical tools to monitor & plan successful Pay Per Click advertising campaigns!

Identify your best-selling products and most powerful promotions, Understand shopper behaviors and adjust your campaign to build loyalty and sales...

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