Pay Per Click Campaign Management | PPC Advertising Campaigns | PPC Services
Google Adwoords & Microsoft Advertising

Pay Per Click campaign management, PPC advertising campaigns, PPC services

Pay Per Click campaign management, PPC advertising campaigns, PPC services

The search engine landscape today
Cluttered, Complex & ultra Competitive!

A Pay Per Click campaign is a dynamic strategic process and needs to be closely monitored and managed to ensure maximum ROI. Pay Per Click Campaign Management ensures that the best results are delivered and a regular schedule of performance reviews is implemented and adjustments made as needed.

Measurement and analysis will identify weaknesses and highlight opportunities to improve overall performance of PPC advertising campaigns and other PPC Services.

Pay Per Click campaign management ensures your return on investment (ROI) is maximized through effective cost management and keyword management strategies. Also, each engine has a different billing plan, and it's important to understand each SE's billing practices.

The marketing decision to use Pay Per Click advertising for a "given keyword" should be based on your competition and the cost of competing. The wording and keyword phrases used in the ads must be carefully selected and phrases created must say something that will jump out at the reader. Keyword selection for PPC advertising campaigns differs very little from the strategy that's used for SEO.


We specialise in Google Adwords & Microsoft Advertising.

Online Promotions & Graphix setup & manage your PPC advertising campaign, adjusting keyword bids to get the best Return On Investment for your budget.

Our Pay Per Click Campaign Management costs are determined by the number of keywords that are used. More PPC Services / products, more keywords and therefore more ads to be created and thus more management.

  • We create the ads.
  • We optimise the ads.
  • We monitor your ads position on the Search Engine results page.
  • We determine how much to "pay per click" by managing a daily ad budget.
  • We regulary perform analytics analysis.

Any Questions? Click here to contact us!

The pay per click marketplace is currently dominated by Google AdWords & Microsoft Advertising. These two engines control the vast majority of English language PPC searches on the Internet today.

The most significant difference between Google AdWords & Microsoft Advertising is in the method by which advertisers are charged/ for clicks as well as the method that each service ranks sponsored listings.

One of the main benefits of AdSense is that Google works with millions of advertisers making it more likely that they can deliver ads that are both relevant and high quality. Yahoo and Microsoft have to combined to offer a viable ad network alternative to AdSense but your site’s visitors should mostly come from the US, Canada or UK...

Google Adwoords, Microsoft advertising

Pay Per Click is a fast and simple way to expand the reach of your website offering instant results and huge rewards.

Advertisers place bids for specific search terms. Every time someone searches for these search terms, your website pops up at the top of the search results as a paid or sponsored result. When a searcher clicks on an advertiser's ad, the advertiser is charged up to the bid amount he or she bid for that search term.

Google AdWords & Microsoft Advertising afford advertisers a high degree of control over their PPC advertising campaigns and the ability to easily measure the outcomes of those campaigns and other PPC Services.

What is needed is a proper understanding of how Pay Per Click works and the know how to fine tune Pay Per Click to get the best results...

Online Promotions & Graphix make it easier for consumers to find the products you have to offer on the search engines using "proven" & "ethical" search engine marketing methods and PPC Services to promote your business.

Search is usually the first port of call for anyone looking for anything online and the search engines represent a very unique medium, which allows you to precisely target an interested audience.

Your online marketing strategy should be a blended strategy utilising Search Engine Optimisation, Pay Per Click Advertising & Social Media Marketing.

Online Promotions & Graphix adopt a variety of Online Marketing Strategies including Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing which include all the critical elements needed to generate, improve and maintain your website's rankings.

Gain deeper insights into how your ads and campaigns are performing.
Monitor & plan successful Pay Per Click advertising campaigns to build loyalty and sales!

Online Promotions & Gpaphix install Google Analytics tracking & reporting software on your website to tell you everything you want to know about your Internet traffic including how your visitors found you and how they interact with your site.

Google Analytics imports your AdWords data seamlessly, to bring you crucial information about what visitors do after they've clicked on your ad. Identify your best-selling products, trace transactions to specific keywords and understand shopper behaviors.

Google Analytics has AdWords integrations for PPC Advertising Campaigns, Pay Per Click campaign management and other PPC Services on mobile and display campaigns.

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