Website Marketing | Search Engine Marketing Services
SEM = Search Engine Optimisation SEO + Pay Per Click Advertising PPC
Because the use of search engines for accessing information has become vital to increase online business opportunities, to remain competitive, brands must capitalise on the all effective online marketing channels available.
To maximize your websites exposure, your search engine marketing strategy should be a "blended" online marketing strategy utilizing both search engine optimisation and Pay Per Click advertising services.
Search Engine Optimisation
The first task in your overall online marketing strategy is to carry out a in-depth technical analysis of your website to form a complete organic optimisation strategy for your website.
Optimising a website involves editing its content, taking into consideration how search engines work, what people search for, the search terms typed into search engines and the targeted audience.
Increased online visibility though properly managed search engine optimisation will not only increase web traffic volume will drive targeted visitors who are more likely to convert into sales. Search engine optimisation is all about layering your content in such a way that it makes sense for the automated SE spiders and is easy to digest by human users.
The importance of being found on the web cannot be stressed enough as customers are increasingly turning to the search engines as the first method of research during their buying cycle.
If your customers can’t find you online, they will find your competition!
Pay Per Click advertising is the fastest way to draw more potential customers to your website!
Pay Per Click advertising advertising targets the "sponsored listings" at the top and to the right of the search results pages (SERP).
The advertiser is charged according to the amount the advertiser has bid for that specific keyword when an advertiser's ad is clicked on. The advertiser only pays once the ads are clicked on which makes Pay Per Click advertising an efficient way of advertising your products and/or services online, even for smaller businesses. If not executed correctly, you can wind up spending money without getting the number of new customers you were hoping for.
With this form of search engine marketing, you get immediate and predictable results. This is why Pay Per Click advertising services are used while optimisation is carried out on your website because Search Engine Optimisation takes at least 2-3 months before you get significant traffic...
SEM is marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your paid and organic traffic from search engines.
The search engines represent a very unique medium, which allows you to precisely target an interested audience. Search Engine marketing SEM should deliver a good overall outcome with better conversion rates and higher profits.
Your online marketing strategy should be a blended strategy utilising both Search Engine Optimisation & Pay Per Click advertising services.
Our online promotions and marketing services include all the critical elements needed to generate, improve and maintain your website's rankings.
Online Promotions & Graphix make it easier for consumers to find the products you have to offer on the search engines using "proven" & "ethical" online promotions, marketing & search engine optimisation methods to promote your business.
As your companies online reputation is built on the views of others, Google spiders the web to find out who is linking to your webpages and how popular your company is!
Link building is still a very effective marketing tool for your SEO campaign but it is extremely important that only quality links flow to your site. Mass link building and purchasing links can result in various Google manual and algorithmic penalties!
Each brand requires a tailor-made off-page SEO strategy to accommodate both its strengths and its weaknesses because there is no single off-page SEO strategy that will work for ALL websites. Social media platforms build brand awareness, establish authority and drive traffic to your website.
Match the social media platform to your brand. YouTube, Facebook, Twitter, LinkedIn, Pintrest, Google+ and many other social media sites must be used for maximum effectiveness because the individual social network platforms each have their own unique algorithm strategies to bring results to their users.
Google Analytics tracking & reporting software is used to monitor & plan successful Search Engine marketing services!
Google Analytics not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site and track the performances of your marketing campaigns including AdWords, Adsense and emails and more.
Google Analytics Ecommerce tracking can be set up if you have a online store. By using Google Analytics ecommerce tracking, you can correlate sales data with website usage data like sessions, bounce rate, traffic source, landing pages etc.