Search Engine Marketing = Search Engine Optimisation + Pay Per Click
The goal of Search Engine marketing is to increase the levels of high quality and targeted search traffic! Search Engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages. To maximize your websites exposure, your search engine marketing strategy should be a "blended" online marketing strategy utilising both search engine optimisation and Pay Per Click advertising services.
Smart Search Engine marketing should include optimisation as well as other advertising including paid placements, contextual advertising and paid inclusion services. Because of the extensive use of search engines to access information, to increase online business opportunities, brands must capitalise on the all effective online marketing channels available to remain competitive. You are undertaking Search Engine marketing if you're trying to reach out to target visitors whenever people search, whatever they are looking for and wherever the results come from.
Search Engine marketing delivers a good overall outcome with better conversion rates & higher profits.
Without strong Search Engine rankings your website does not exist!
The primary goal of Search Engine Optimisation is the positioning of your website as high as possible on Search Engine Result Pages based on what search phrases your potential customer is using. Millions of people every day are searching for and researching products through Search Engines like Google, Bing, Yahoo. Search Engine Optimisation or SEO is the art of promoting a website to search engines like Google to ensure that your website becomes more visible and your ultimately receive more business. If Search Engine Optimisation is done properly then it is a highly rewarding and very effective online marketing activity...
You only pay when someone clicks your ad to visit your website!
Business owners display their ads in the sponsored results section of Google AdWords & Microsoft Advertising. The advertiser is charged according to the amount the advertiser has bid the ad when clicked on. The search engines impose quality restrictions on many search phrases that increase the cost per click even if no one else is bidding. Bid inflation consistently raises the pay per click cost for highly searched phrases. With poor management, you can spend a fortune and end up with nothing to show for it...
Online Promotions & Graphix
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